Equip Hosts The Top Manufacturers
Louisville, Kentucky at the Kentucky Exposition Center
Equip Exposition is the October event where Dealers, Manufacturers, and Landscape Suppliers enjoy four days of supercharged networking, product demos, and entertainment.
Register to Equip
Award Winning Trade Show
1.1+ Million Square Feet of Exhibits
Equip is an award-winning trade show that attracts the top manufacturers and suppliers in the industry. With over 1,00 exhibits, dealers can find the latest trends and prepare their teams for the future. Paired with our 30-Acre Outdoor Demo Yard, attendees can see the products inside and test-drive them. This includes zero-turns, excavators, chainsaws, trenchers, UTVs, and more.
Dealer Education
Achieve your sales goals and streamline your dealership operations with expert-led training. Learn proven strategies to boost sales, hire the right employees, and turn first-time buyers into loyal customers. Discover practical techniques to enhance team performance and profitability while reducing headaches. These sessions will equip you with the tools to create a thriving dealership in 2026.
Dealer Technician Training
No other venue offers the variety of hands-on training and certification for technicians at basic and advanced levels. Focusing on the most important elements – testing and repairing – will help improve the quality of work, reduce comebacks, and improve the billable hourly rate technicians can produce for the dealership. Pre-registration is required.
Exclusive North and South Wing Hours
Dealer Preview
Equip Exposition provides early trade show access in the North and South Wing exclusively for dealers, retailers, and distributors on Wednesday, October 22, 2025, from 9 a.m. to 12 p.m. This is your opportunity to meet one-on-one with exhibitors and preview the products featured at Equip Exposition and Hardscape North America.
Equip Schedule | October 21-24, 2025
TUESDAY
Welcome Reception
6:30 p.m. – 9 p.m.
Churchill Downs
*No Trade Show
Visit the exhibit hall starting Wednesday.
WEDNESDAY
Mulligan's 5k Fun Run & Walk
6:30 a.m. – 8 a.m.
West Wing Early Opening
9 a.m. – 12 p.m.
Opening Keynote
11:00 a.m.
Indoor Trade Show
Dealer & Media Preview:
9 a.m. – 12 p.m.
All Attendees:
12 p.m. – 5 p.m.
Outdoor Demo
12 p.m. – 5 p.m.
4th Street Party
7:30 p.m.
ft. The Crashers
THURSDAY
The Morning Show at Expo
8 a.m. – 9:30 p.m
Indoor Trade Show
9 a.m. – 5 p.m
Outdoor Demo
9 a.m. – 5 p.m.
Mulligan's Mutt Madness
11:30 a.m. – 2:00 p.m.
ENERGIZE
2 p.m. – 3 p.m
Women's Leadership Reception
5 p.m. – 6 p.m.
Big & Rich Concert ft. Gretchen Wilson
Kentucky International Convention Center
7 p.m.
FRIDAY
Indoor Trade Show
9 a.m. – 2 p.m.
Outdoor Demo
9 a.m. – 1 p.m.
Hands-on Demo
Test Drive Products
Go hands-on demo mode in our 30-Acre Outdoor Demo Yard by test-driving the products yourself. Take your favorite products, pit them head-to-head, and see which comes out on top. The demo experience at Equip Expo is unlike anything you've experienced before and is why attendees return year after year. (Demo accessible for ages 16+)
Prime-time to buy
Why October?
October symbolizes prime seasonal transition time for our industry. This is the perfect opportunity for manufacturers to unveil their new product lines, providing landscapers and contractors an exciting opportunity to explore and experience the latest, innovative solutions.
Attendee Tickets
Seasonal Savings
$25
2024 - May 31
- Education Sessions - $99
- Technician Training - $45
- HNA Demo Upgrade - $129
- Non-exhibit vendor - $450
Early Bird Pricing
$30
June 1 - September 4
- Education Sessions - $99
- Technician Training - $45
- HNA Demo Upgrade - $129
- Non-exhibit vendor - $450
Pre-Registration
$60
September 5 - October 19
- Education Workshop - $99
- Technician Training - $45
- HNA Demo Upgrade - $129
- Non-exhibit vendor - $450
Registration
$120
October 20 - 24
- Education Workshop - $99
- Technician Training - $45
- HNA Demo Upgrade - $129
- Non-exhibit vendor - $450
The earlier you register, the more you save! Every registration includes three days of trade show admission, the Welcome Reception at Churchill Downs, our Thursday Concert, and free parking at the Kentucky Exposition Center. Join us for our 100+ events and education sessions to grow your team. Admission to Equip Exposition's show floor and outdoor demonstration area is open to adults and children ages 12 and up. Must be 16 or older with a valid driver's license to demo.
Have Questions? See Answers.
Get equipped!
Each year, Equip Exposition and Hardscape North America provide the best opportunity to see what the industry is buzzing about. To stay equipped with the latest news about Equip Exposition, see below!
Equip Expo Announces New Small Batch Bourbon, Winning Name by Show Attendee
May 22, 2025
Equip Exposition announces its inaugural small batch bourbon, Equip Reserve 42: Backyard Blend, which will debut at Equip Exposition, being held October 21-24 at the Kentucky Exposition Center (KEC). The special blend has already won a prestigious award from the American Distilling Institute.
Equip Exposition Issues Tips for First-Timers to the Blockbuster Trade Show
May 13, 2025
For the landscapers, dealers, contractors, hardscape experts, and outdoor power equipment manufacturers attending Equip Exposition for the very first time, it’s important to go into the award-winning trade show with a plan.
Equip Exposition Announces Tree Care Arena, Live Demonstrations
Apr 23, 2025
Celebrate Arbor Day: Get Inspired to Grow Tree Care Services. In honor of Arbor Day on April 25, award-winning trade show Equip Exposition held this October 21-24, announces the new Tree Care Arena in Freedom Hall at the Kentucky Exposition Center (KEC).
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Don't miss out on essential Equip Expo tips, news, and announcements.
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