Experience Equip
This year’s event is full of chances for you and your team to connect with fellow industry pros and the latest products — and the best part? Most events are included with your registration!
Register Today
Tuesday, October 21, at 6:30 p.m.
Welcome Reception at Churchill Downs
Churchill Downs will welcome thousands of Equip attendees and exhibitors for networking at the legendary home of the Kentucky Derby, the night before the Equip Exposition officially opens.
Wednesday, October 22, at 11 a.m.
Jesse Cole Keynote
Jesse Cole, the mastermind behind the Savannah Bananas, a baseball and sports entertainment phenomenon, will deliver the opening keynote at Equip.
Thursday, October 23, at 7 p.m.
Big & Rich Concert
Get ready for a high-energy night of country music as Big & Rich takes the stage with special guest Gretchen Wilson! From anthems like Save a Horse (Ride a Cowboy) to Redneck Woman, this powerhouse lineup is bringing the hits, the attitude, and an unforgettable show you don’t want to miss!
Equip Schedule | October 21-24, 2025
TUESDAY
Welcome Reception
6:30 p.m. – 9 p.m.
Churchill Downs
*No Trade Show
Visit the exhibit hall starting Wednesday.
WEDNESDAY
Mulligan's 5k Fun Run & Walk
6:30 a.m. – 8 a.m.
West Wing Early Opening
9 a.m. – 12 p.m.
Opening Keynote
11:00 a.m.
Indoor Trade Show
Dealer & Media Preview:
9 a.m. – 12 p.m.
All Attendees:
12 p.m. – 5 p.m.
Outdoor Demo
12 p.m. – 5 p.m.
4th Street Party
7:30 p.m.
ft. The Crashers
THURSDAY
The Morning Show at Expo
8 a.m. – 9:30 p.m
Indoor Trade Show
9 a.m. – 5 p.m
Outdoor Demo
9 a.m. – 5 p.m.
Mulligan's Mutt Madness
11:30 a.m. – 2:00 p.m.
ENERGIZE
2 p.m. – 3 p.m
Women's Leadership Reception
5 p.m. – 6 p.m.
Big & Rich Concert ft. Gretchen Wilson
Kentucky International Convention Center
7 p.m.
FRIDAY
Indoor Trade Show
9 a.m. – 2 p.m.
Outdoor Demo
9 a.m. – 1 p.m.
Wednesday, October 22, at 6:30 a.m.
Mulligan’s 5K Fun Run & Walk
Lace up for the fourth-annual Mulligan’s 5K Fun Run and Walk, stepping off Wednesday morning at 6:30 a.m. and taking participants across the Ohio River on Louisville’s Big Four Pedestrian Bridge.
Wednesday, October 22, at 7:30 p.m.
4th Street Live! Party
Back by popular demand, 4th Street in Downtown Louisville will host a Wednesday afterparty at 4th Street Live! featuring Equip’s house band The Crashers.
Thursday, October 23, at 8 a.m.
The Morning Show at Expo
Don’t miss The Morning Show at Expo – three powerhouse podcasts, live on stage and audience Q&A to fuel your business growth!
Thursday, October 23, at 11 a.m.
Mulligan's Mutt Madness
Who knows your yard best? Our dogs. On Thursday, attendees can adopt rescue dogs, through a partnership with the Kentucky Humane Society. From TurfMutt’s humble beginnings, the program, which showcases the value of family yards and managed green spaces, has grown into an educational juggernaut. The TurfMutt program has reached 70 million kids, teachers and families and is featured in the U.S. Green Building Council’s prestigious Global Learning Lab.
Thursday, October 23, at 2 p.m.
ENERGIZE
Get ready to supercharge your experience at Equip with ENERGIZE, hosted by Brian Fullerton from Brian's Lawn Maintenance and the Fullerton Unfiltered Podcast! Meet industry leaders and engage in discussions on growing, marketing, and investing in your business. Don’t miss this chance to ignite your passion and network with fellow contractors.
Thursday, October 23, at 5 p.m.
Women's Leadership Reception
Join women leaders from across the industry at this complimentary reception after trade show hours on Thursday, October 23, at Equip Exposition to connect and build your network.
West Wing Exhibits
Discover the excitement of our latest Exhibit Hall, the West Wing! Immerse yourself in thrilling interactive experiences like our Drone Zone featuring daily training sessions, compete at the Equip Golf Experience with indoor golf simulators, and visit our New Product Showcase for all the latest products in one place.
Equip Golf Experience
Take a swing in the West Wing at the Equip Golf Experience. Competitions and prizes are awarded after the show for each day's longest drive and closest to the hole. No previous golf experience is required and instructors are onsite to provide some tips to improve your game.
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Drone Zone
Drone technology is revolutionizing how landscapes are marketed, sold, designed, and built. Take an opportunity to freshen up your skills on the joysticks flying a drone first-hand in Equip Expo's Drone Zone.
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Badge Pickup
The West Wing is the first exhibit hall open to all attendees. Stop by to pick up your badge and skip the lines elsewhere!
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Hardscape North America
Hardscape North America is co-located with Equip Exposition, which gives Equip attendees complimentary access to HNA indoor and outdoor (Hardscape House) exhibits, as well as the opportunity to cheer on and watch the teams competing in the HNA Installer Competition. Hardscape education is also available by upgrading your Equip trade show registration to include installation demonstrations, workshops focusing on hardscape fundamentals, and an array of other educational opportunities.
Must be 16 or older
UTV Driving Experience
Equip will build the UTV Test Track, where attendees can drive and compare the latest vehicles while putting them through their paces on curves, hills, rocks, bumps, and maybe even a little water and mud. Attendees 16 or older with a valid driver’s license will be able to drive alongside a manufacturer representative who can answer all of your product questions – load capacity, features, price, and more.
Attendee Tickets
Seasonal Savings
$25
2024 - May 31
- Education Sessions - $99
- Technician Training - $45
- HNA Demo Upgrade - $129
- Non-exhibit vendor - $450
Early Bird Pricing
$30
June 1 - September 4
- Education Sessions - $99
- Technician Training - $45
- HNA Demo Upgrade - $129
- Non-exhibit vendor - $450
Pre-Registration
$60
September 5 - October 19
- Education Workshop - $99
- Technician Training - $45
- HNA Demo Upgrade - $129
- Non-exhibit vendor - $450
Registration
$120
October 20 - 24
- Education Workshop - $99
- Technician Training - $45
- HNA Demo Upgrade - $129
- Non-exhibit vendor - $450
The earlier you register, the more you save! Every registration includes three days of trade show admission, the Welcome Reception at Churchill Downs, our Thursday Concert, and free parking at the Kentucky Exposition Center. Join us for our 100+ events and education sessions to grow your team. Admission to Equip Exposition's show floor and outdoor demonstration area is open to adults and children ages 12 and up. Must be 16 or older with a valid driver's license to demo.
Have Questions? See Answers.
Get equipped!
Each year, Equip Exposition and Hardscape North America provide the best opportunity to see what the industry is buzzing about. To stay equipped with the latest news about Equip Exposition, see below!
Equip Expo Announces New Small Batch Bourbon, Winning Name by Show Attendee
May 22, 2025
Equip Exposition announces its inaugural small batch bourbon, Equip Reserve 42: Backyard Blend, which will debut at Equip Exposition, being held October 21-24 at the Kentucky Exposition Center (KEC). The special blend has already won a prestigious award from the American Distilling Institute.
Equip Exposition Issues Tips for First-Timers to the Blockbuster Trade Show
May 13, 2025
For the landscapers, dealers, contractors, hardscape experts, and outdoor power equipment manufacturers attending Equip Exposition for the very first time, it’s important to go into the award-winning trade show with a plan.
Equip Exposition Announces Tree Care Arena, Live Demonstrations
Apr 23, 2025
Celebrate Arbor Day: Get Inspired to Grow Tree Care Services. In honor of Arbor Day on April 25, award-winning trade show Equip Exposition held this October 21-24, announces the new Tree Care Arena in Freedom Hall at the Kentucky Exposition Center (KEC).